My Single Friend, an on-line dating internet site established by the tv presenter Sarah Beeny, happens to be set up on the market for up to Ј15m.
Its major investors – Ms Beeny additionally the technology business Telecom Express – have employed the accountancy firm BDO to take care of a purchase associated with the business come july 1st.
First-round bids of between Ј10m and Ј15m had been submitted previously this thirty days, mainly by rival internet dating organizations, however some equity that is private will also be interested. BDO declined to comment, while My Single Friend and Telecom Express failed to get back phone calls.
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Ms Beeny, whom hosts Channel 4’s Property Ladder programme, has about 40 percent of My Single buddy, which she co-founded together with her buddy Amanda Christie in 2004.
Your website is exclusive for the reason that members must nominate a buddy that will compose a description of them – which, unlike other online dating sites, ensures that a user’s profile features both their particular terms and people of the buddy.
Trying to find relationship on the web has lost a lot of its stigma, analysts state. There clearly was 25 % surge in traffic to UK dating sites in July – the peak that is highest in visits for 3 years, based on Hitwise.
Final month, internet relationship accounted for just one in most 160 online visits created by computer users in Britain.
Although the investors want to sell My Single buddy, it’s comprehended they might think about attempting to sell a minority stake to greatly help introduce the web site offshore.
A source stated: “the actual possibility is worldwide expansion because no one else on earth does this friend recommendation plus it works effectively. The website is quite gluey.”
My Single buddy draws 9,000 new singles a thirty days from throughout the UK. It really is on the right track in order to make underlying profits of about Ј1.5m this current year.
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A minumum of one personal equity company has bid for My Single buddy, however the primary interest is from rival internet dating players. Although it is ambiguous whether they have submitted very first rounds bids for My Single buddy, its suitors could consist of IAC, which has Match, while the United States business eHarmony.
Telecom Express, which offers online and mobile services for news businesses, purchased its stake in my own Single buddy year that is last. The business additionally operates online dating sites for papers as well as the FM radio that is classic section.
Ms Beeny claims her attempts that are own match-making provided her the theory for an online site where people could explain people they know. She also co-founded the internet site Tepilo, which assists users to purchase, sell or allow their properties without any fees or commission.
trying to find love online
*My Single Friend could be the tenth-most popular subscription-based internet dating web web web site in the united kingdom and it has about 20,000 people.
*The probability of finding love online seem better for males, at find this the very least in London and Manchester. In London, you can find 5,780 right ladies searching for males aged between 30 and 40, but just 3,800 guys searching for ladies in the age range that is same. In Manchester, the ratio of females men that are seeking and vice-versa, is 460 to 300.
*The most popular dating that is online in great britain is Plentyoffish, even though this is partly since it is free. Plentyoffish accounted for 21.23 % of visits to internet dating sites in July, relating to Hitwise.
*The biggest UK player by having a registration model is Match, which received 7.3 % of dating traffic.
*Others featuring in Hitwise’s top ten include Gaydar and Intercourse in the united kingdom.